In December 2002, after conducting extensive research, Marico identified  an emerging need in the market in the form of an aspiration to look and  feel good. On furthering this understanding with consumers, a more  focused yet still untapped need of having flawless skin that looks good  naturally, was identified. The first Kaya Skin Clinic was thus launched  with the single-minded objective of delivering flawless skin solutions  customized to Indian skin, through the use of the latest technology. 
Today,  Kaya has 81 clinics spread across 26 cities in India, 14 highly  successful clinics in the Middle East and 2 clinics in Bangladesh at  Dhaka. Recently, Kaya acquired the aesthetics business, of the Singapore  based Derma Rx Asia Pacific Pte. Ltd. (Derma Rx). 
All the  services offered at Kaya Skin Clinic are designed and supervised by a  team of over 250 dermatologists and carried out by certified skin  practitioners who have undergone more than 300 hours of training. The  services are US FDA approved and tested in-house, and conform to the  highest international quality standards. The services are competitively  priced and start from Rs 1250 onwards. Kaya has over 600,000 satisfied  customers.

 
