2013/02/25

Kaya Skin Bar - New Delhi


Kaya Skin Bar - a new address to advanced beauty solutions in New Delhi

The new retail format offers five new specialized skincare ranges and the first of its kind advanced skin diagnostic tool in Asia



Kaya Skin Clinic, India’s largest chain of skincare clinics, today announced the launch of the first Kaya Skin Bar in New Delhi at Greater Kailash Market part – 1. The Kaya Skin Bar is a new retail format specially designed to cater to the needs of today’s modern Indian woman, who is always on the move. The 700 sq feet store will showcase 15 new specialized product offerings and advanced beauty solutions. The Kaya Skin Bar is consistent with the brand’s philosophy of offering customized, holistic skin care solutions to discerning Indian consumers through a wider array of products, backed by select everyday beauty services.

Arvind R.P., Marketing Head, Kaya Skin Clinic said, “After the overwhelming response to our first Kaya Skin Bar in Bengaluru last month, it gives me immense pleasure to launch our second store in the capital today. This product forward store will house our 15 newly launched specialized products, which have been researched and developed by renowned dermatologists. Apart from the new product range to address specific skin concerns, the Kaya Skin Bar will also house an advanced skin diagnostic tool, which is the first-of-its-kind in Asia. This exclusive tool will provide customers with a complete skin health report and enable our highly trained and certified Kaya skin practitioners to recommend the right solution for their skin.”

On New Delhi as a market, Arvind further stated, “New Delhi has been one of our fastest growing markets, clocking a healthy growth over the last three years. Consumer needs in this market have evolved and there is a healthy demand for world class skincare solutions. We foresee a further increase in this demand and huge growth potential in this market and hence the decision to launch our second Kaya Skin Bar here.”

Kaya is now a proud owner of over 50 products, ranging from daily skin care to specific skin concerns like acne, pigmentation and anti-ageing, further strengthening the brand’s expert solutions offering. The new products are categorized under 5 new specialized ranges and designed to provide customized expert skincare solutions for various skin types. Hydra Surge 360 degree, Super Orange Bloom andIntense Clarify HD comprise the Premium collection, while White Resilience and Youth ExCell form the Luxury collection. Each product has been researched and developed by dermatologists and made using the finest proven active ingredients to work synergistically with our services and provide customers with a customized and effective offering.

The new format prototype is designed to fast-track Kaya’s expansion in metro & Tier II cities.

Store Address:
Kaya Skin Bar,
M-10, Greater Kailash Market Part – 1,
New Delhi 110 048

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