Kaya goes in for facelift

The hair and skin care services brand is trying hard to change consumer perceptions

Kaya, the hair care and skin care services business of Marico (contributing seven per cent to the parent’s turnover of Rs 3,128 crore) has just undergone a face-lift. The change has been initiated at several levels. At the most visible level, Kaya will now have a new logo with the tagline ‘love what you see’. The new identity, which has been crafted after a period of nine years — the first since the brand was born — will span across all marketing efforts. In the second phase, the company will revamp the product packaging and invest in a new retail design.

The makeover is driven by Kaya’s attempt to change consumer perceptions. “Most people classify Kaya as a place to visit only when there is something wrong with their skin. We want to change that and showcase that even people with normal skin can visit for skin maintenance,” asserts Suvodeep Das, head (marketing), Kaya Skin Clinic. For this, in the last 18 months, the brand has introduced several enhancement solutions which are targeted at people who may not be dealing with a particular skin problem. The new retail environment, which will roll out in phases will also communicate this new change. “We want the environment to look less like a clinic and make it more interactive,” says Das.

Read more here: http://www.business-standard.com/india/news/kaya-goes-in-for-facelift/462301/

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Would you believe that you could look younger in just ten days? As opposed to using anti-aging creams for months and waiting for results, a few life style changes can show you dramatic results in just 10 days:

Eat Super foods: Your diet should contain super foods which have high phytonutrient content. Food items like apples, baked beans, salmon, bananas and yogurt can help you reverse the signs of aging.

Cut Down on Sugar: Sugar causes inflammation and attaches to collagen which then results in sagging skin. Controlling your blood sugar level and insulin levels will improve your health and give you beautiful, youthful skin.

Drink Water: You will need to drink a minimum of 8 glasses of water a day. Water cleanses your system and helps moisturize your skin which makes you look younger. Dry skin has less resilience and is more prone to wrinkling.

Yoga and Meditation: One of the secrets to looking younger lies in de-stressing yourself and making your body fit. Yoga and meditation are the two most popular ways. Meditation will relieve you from stress while yoga will make your body fit and stronger.

Exercise: Physical activity will rejuvenate your muscles and increase blood circulation as well as your stamina. Exercise also releases endorphins which make you feel happier.

Stop Drinking Coffee: Coffee (not caffeine) causes high levels of insulin which leads to weight gain. Green tea is a healthy substitute as it provides you with small amounts of caffeine and cleanses your system as well.

Sunscreen: Protect your skin from the harmful UV rays of the sun. Apply a sunscreen while stepping out in the open to avoid the formation of wrinkles.

Use a Moisturizer: Use a good moisturizer for your skin. Dry skin is prone to wrinkles and dryness which makes you look older. Well moisturized skin looks soft and younger.

Summary: Looking younger is not as difficult as it seems. Consuming super foods, drinking water, doing exercise, yoga, etc can take years off your actual age.