First Kaya Skin Bar launches in Bengaluru
Introduces five specialized skincare ranges providing advanced beauty
solutions
Bengaluru, January 1st, 2013:
Kaya Skin Clinic, India’s largest chain of skincare clinics, today
announced the launch of the first Kaya Skin Bar – a new retail format in
Bengaluru at Orion Mall, Bangalore. Marking the landmark achievement of its 10thanniversary,
Kaya Ltd., is also introducing 15 new specialized products at the new retail
format. The Kaya Skin Bar is consistent with the brand’s philosophy of offering
customized, holistic skincare solutions using the synergistic combination of
product & services.
Ajay Pahwa,
CEO, Kaya Skin Clinic said, “Our 10th anniversary is a big
milestone in our journey. On this occasion,
it gives me immense pleasure to launch the first Kaya Skin Bar in
Bengaluru, today. Introducing 15 new specialized products, researched and
developed by dermatologists, . Kaya will now have over 50 products, ranging
from daily skin care to specific skin concerns like acne, pigmentation,
anti-ageing, - further strengthening our expert solutions offering. ”
The Kaya Skin Bar is a product-forward store spread across a 500 sq
ft. area, with an open and inviting format. The store has select everyday
beauty services. The advanced diagnostic tool exclusively available at Kaya
Skin Bar – the first of its kind in Asia – will provide a complete skin health
report. This will enable our highly trained and certified skin practitioners to
recommend the right solution, thereby providing the customer with a customized
and effective offering.
On Bengaluru as a market, Ajay
further stated,
“Bengaluru has been one of our fastest growing markets, clocking a healthy CAGR
of 26% over the last three years. Consumer needs in this market
have steadily evolved, leading to an increased demand for world class skincare
solutions. We see huge future growth potential for this market and have thus
chosen to launch our first Kaya Skin Bar here.”
The new products are
categorized under 5 new specialized ranges and designed to provide customized
expert skincare solutions for various skin types. Hydra Surge 360 degree, Super Orange Bloom and Intense Clarify HD comprise the Premium collection, while White
Resilience and Youth ExCell form
the Luxury collection. Each product has been researched and developed by
dermatologists and made using the finest proven active ingredients which will
work synergistically with our services.
The new format prototype is designed to fast-track Kaya’s expansion in
metro & Tier II cities. The store is located at Orion Mall, Unit No.105,
Brigade Gateway Campus, #26/1, Dr. Raj Kumar Road,
Malleswaram,
Rajaji Nagar, Bangalore – 560055
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